Social Influence. Real Rewards.

UX/UI Design • Gamified Social Platform • Product Strategy

Industry

Social Media / Gamified Apps

Mobile App

Product

Year

2020

Prototype

Floca bridges local creators and local brands, creating a micro-economy powered by influence. For users, it means free products and exclusive perks. For businesses, an authentic reach inside their own communities.

[SUMMARY]

  • Designed a gamified reward loop that connects social activity with real-world offers.

  • Created status levels and achievements to boost retention and long-term motivation.

  • Integrated brand collaboration hub where local businesses can post deals for users to claim.

  • Developed UX architecture and design system for both iOS and Android platforms.

  • Improved D7 retention from 3% → 24%, validating the product-market fit.

[HIGHLIGHTS]

Scope of work

Turn passive social scrolling into active, rewarding engagement.

[CHALLENGE]

Most users loved posting but saw no real benefit beyond likes.
Local brands struggled to reach those same audiences authentically.

Floca needed a system that motivated both — without feeling like an ad platform.

[STRATEGY]

Design for motivation, connection, and real-world value.

I’ve built the experience around mutual reward loops — motivating users to post, engage, and return while helping brands connect with local audiences.

Every interaction needed to feel social first, transactional second — turning influence into genuine community value.

[PROCESS]

A fast, feedback-driven workflow built around real user behavior.

I’ve worked in short validation loops — testing every flow with real users and refining what kept them engaged.

Each phase focused on motivation, interaction, and momentum, ensuring the experience felt playful yet purposeful.

  1. Research → map engagement triggers and drop-off points.

  2. UX → design reward-based loops that drive retention.

  3. UI → bring energy and hierarchy through motion and color.

  4. Iteration → test, refine, and relaunch for measurable gains.

[UX/UI DESIGN]

A social interface that feels alive, rewarding, and effortless to use.

  • Dynamic dashboards visualize progress and earned rewards.

  • Animated tiers and badges celebrate milestones instantly.

  • Offer cards highlight brand deals nearby, designed for quick discovery.

  • Soft gradients and motion cues keep the experience light, social, and energetic.

Gamification

Floca turns engagement into progress. Every like, post, and share contributes to your reward balance, making social activity feel instantly valuable.

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Onboarding

A fast, engaging entry flow that introduces users to the reward system and sets up preferences for interests, location, and favorite brands.

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Discover

A curated space to explore local creators, trending posts, and brand offers — turning casual browsing into real-world opportunities.

Home

The social core of Floca. Users scroll through posts, track their influence score, and instantly see new deals unlocked through engagement.

Chats

Built-in messaging that connects users, brands, and collaborators. From quick DMs to deal discussions, everything happens in one place.

Profiles

Personal hubs showing follower stats, achievements, and reward history. Designed to highlight credibility, growth, and community impact.

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Deals

A dynamic marketplace where users claim free products or experiences from verified local brands, powered by location and engagement data.

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[RESULTS]

+700% Retention Growth

Validated Product-Market Fit

Repositioned for Sustainable

Floca proved that social activity can become tangible value when designed with purpose.

Through refined UX loops and gamified motivation systems, weekly retention grew from 3% to 24%, turning early adopters into active promoters.

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