Personal Trainer Network
Fitness platfrom
PTN - Validating Market Fit for Romanian Fitness Experts
#Booking #Payment #Performance #Metrics #Dashboard #DataVisualization
Summary
After the successful launch of PTN’s MVP, the next critical step was to validate its product-market fit. We introduced key features like booking and payment systems, as well as expert performance metrics, to streamline client-expert interactions.
Project
Health & Fitness
Industry
3 months
Timeline
Lead Product Designer
My role
“Booking, payment 🤑, and performance metrics ✨ are the next logical steps in proving PTN’s value ✅ to the market.”
Andrei Trofin
CEO @ ESX
Scope
The project aimed to enhance PTN’s value proposition by introducing booking, payment, and performance tracking features.
This helped establish PTN as not just a platform to find fitness experts but also a tool to manage the entire client-expert journey—from booking to feedback.
Collaboration was crucial, with every member played a vital role in moving the project forward.
Sebastian Petrina
Lead Product Designer
After launching the MVP, management decided to validate PTN by analyzing how users and experts handled paid collaborations.
Power by ESX
esx.ro
I led the complete design process which involved everything from research and ideation to prototyping, user testing, and refining the final designs.
#Booking #Payment #Management
First, we needed to understand how users behave around booking and payment features.
User behariour
Clients & Experts
We adopted a structured approach, ensuring each stage built upon the insights of the previous one.
Conversations with key stakeholders clarified the project’s objectives and helped shape the direction
#BusinessGoals #UserGoals #Challenges #Scope #Risks #Roadmap
The research phase uncovered critical pain points, giving us a clear foundation for shaping the platform.
Competitive research
User reviews
User interviews
Surveys
We leveraged the Design Sprint methodology to quickly solve design challenges and refine the platform’s core functionalities.
Sprint 1 - Client View
Map • Sketch • Decide • Prototype • Test
This sprint focused on making the client journey smooth and intuitive, from booking to payment. We built and tested prototypes that simplified key actions, validating its effectiveness through user feedback.
Sprint 2 - Expert View
In this design sprint we developed tools for experts to manage their services and schedules more efficiently. The sprint resulted in a prototype that streamlined expert workflows and improved interaction with clients.
Sprint 3 - Management
This sprint focused on providing experts with tools to manage clients more efficiently. We developed a streamlined interface where experts can view client details, track progress, see client status, organize sessions, and communicate—all in one place.
“The introduction of booking and payment features had an immediate impact on PTN’s success.”
Cristian Ciobotaru
Product Manager @ESX
